Purple Formal Dresses

Special Occasion

Glamorous details that make it impossible not to get noticed! The Leona formal dress will attract all the attention at banquets or dressy cocktail parties. She features a sleeveless sweetheart neck with a lovely cowl pleating over the bust, rhinestone embellished and adjustable spaghetti straps, a form-hugging slim silhouette, and a stunning high side slit and long hem. The formal dress is composed of a lined crepe fabric with minimal stretch. Complete the look with sparkly earrings and a bracelet.

Fit & Features

• Sleeveless sweetheart neck
• Rhinestone adjustable spaghetti straps
• Cowl pleating across bust
• Form-hugging, slim silhouette, high side slit, long hem
• Lined crepe fabric, minimal stretch
• Strapless bra or sticky bra recommended
• Runs true to size

Special Occasion

You'll make a shining statement in our stunning Elana formal dress! You'll stop everyone in their tracks as soon as they see you making your way in. She features a sleeveless V neckline with a padded bust, dual adjustable spaghetti straps that lead to a cross-back design, princess seams, and a high waist. Her floor-length skirt has a pretty A-line silhouette and includes hidden side pockets. The glitter woven fabric has a mini-length knit lining. Complete the look with dramatic rhinestone earrings and new heels.

Fit & Features 

• Sleeveless V neckline, padded bust
• Dual adjustable spaghetti straps, cross-back design
• Back zipper and hook and eye closure
• Princess seams, high waist
• Floor-length hemline, A-line silhouette
• Hidden side pockets
• Glitter woven fabric, mini-length knit lining
• Runs true to size

Special Occasion

Stand out in the fabulous Drew formal long dress to bring the pop diva vibes to the school dance or dressy celebration! She stuns in a sleeveless V-neckline, adjustable spaghetti straps, and a flattering mermaid silhouette with a floor-length hem. The formal dress is designed with all-over rhinestone embellishments that shimmer with every step on a stretchy unlined sheer mesh fabric. Complete the look with fringe earrings and a choker necklace.

Fit & Features

• Sleeveless V-neckline, adjustable spaghetti straps
• Back zipper and hook-eye closure
• Mermaid silhouette, floor-length hem
• All-over rhinestone embellishments
• Unlined sheer mesh fabric, moderate stretch
• Sticky bra or shaper bodysuit recommended
• Runs true to size

Special Occasion

Play it cool with the sleek and sophisticated Chantel. Her silky style and luxurious shine will make you stand out from the crowd. 

Fits & Features

• Plunging V Neckline 
• Narrow Spaghetti Straps That Cross At The Back 
• Cowl Back 
• Slim Fit Bodice Flows To Elongated Floor-Length Hemline
• Slit At Side
• Satin-Like Fabric 
• Form Flattering Fit I Minimal Stretch

Burgundy & Lavender: Model is 5'9" with a 34" bust, 24" waist and 35.5" hips. She is wearing a size small.

Special Occasion products cannot be returned to any retail locations.

Special Occasion

A glam style with gorgeous details, the Karissa formal sequin dress makes an impression at school dances and black tie soirees! She features a stunning and sleeveless plunge sweetheart neckline with a wired insert, a padded bust, and adjustable spaghetti straps that create the caged strappy back design sure to turn heads, and a flattering mermaid silhouette that drapes into her floor-length hem. The formal dress is designed with a regal sequin-scroll pattern that sparkles on lightweight mesh fabric with a nude stretchy knit lining. Complete the look with hoop earrings and a clutch.

Fit & Features

• Sleeveless plunge sweetheart neckline, wired insert
• Padded bust, back zipper and hook-eye closure
• Adjustable spaghetti straps, caged strappy back
• Mermaid silhouette, floor-length hem
• Sequin-scroll pattern, mesh fabric, nude stretchy knit lining
• No bra required
• Runs true to size

Special Occasion

Showcase a chic and sexy vibe in the stunning Holly mermaid dress. She features a sleeveless deep V-neckline, dual spaghetti straps that lead to a cross-back lace-up design, a high waist seam, and a curve-hugging fit with a floor-length mermaid silhouette. Style this dress with rhinestone earrings to add some glamour and a pair of strappy stilettos.

Fit & Features

• Sleeveless deep V-neckline
• Dual spaghetti straps
• Open back, cross-back lace-up design
• High waist seam
• Form-hugging fit, floor-length mermaid silhouette
• Crepe fabric, knit lining, moderate stretch
• Runs true to size

Special Occasion

Radiate glam girl energy in the Rosalyn glitter knit formal dress, perfect for prom or fancy parties! She features a sleeveless V-neckline with a built-in padded bust, spaghetti straps, an alluring open back with a strappy lace-up design for a customized fit, ruching down the side and back, a floor-sweeping hem with a thigh-high side slit, and a slim-fit silhouette. The glitzy glitter knit fabric features a pretty wavy design and offers a moderate stretch. Style the maxi dress with platform heels.

Fit & Features

• Sleeveless V-neckline, padded bust, spaghetti straps
• Open back, strappy cross-back and lace-up design, tie closure
• Ruching down the side and back, lower back zipper, hook and eye closure
• Floor-sweeping hem, high side slit, slim-fit silhouette
• Glitter knit fabric, wavy design, full knit lining, moderate stretch
• Bra optional
• Runs true to size

Special Occasion

You'll be sure to turn heads in the sleek and stunning Penny satin formal dress! She features a sleeveless sweetheart neckline with a padded wired bust for structure, adjustable spaghetti straps for a customized fit, a high waist seam, a hip-hugging flattering fit, and a floor-length A-line silhouette to elongate your figure. The smooth satin-knit fabric has a gorgeous sheen for a chic look. Complete the outfit with a rhinestone choker necklace for a glamorous vibe.

Fit & Features

• Sleeveless sweetheart neckline, padded wired bust for structure
• Adjustable spaghetti straps, back zipper, hook and eye closure
• High waist seam, hip-hugging fit
• Floor-length A-line silhouette
• Satin-knit fabric, lined bust, moderate stretch
• Bra optional
  
• Runs true to size

Special Occasion

Romantic ruffles on airy tulle create the elegant Roxanna ball gown made for your next formal black tie occasion! She features a delicately ruched bodice set with adjustable spaghetti straps and a V-neckline. Finished with a flattering A-line silhouette adorned with a voluminous ruffled high-slit skirt for movement and floor-length hem. The elegant gown is crafted from airy tulle fabric with a stretchy knit lining. Complete the look for a ball, school dance, or formal birthday with a gorgeous hair accessory.

Fit & Features

• Sleeveless V-neckline, adjustable spaghetti straps
• Gathered ruched bodice, back zipper and hook-eye
• A-line silhouette, high slit
• Voluminous ruffle skirt, floor-length hem
• Airy tulle fabric, stretchy knit lining
• Sticky bra recommended
• Runs true to size

Special Occasion

All the sophistication with a hint of sultry! The Mia formal satin dress is a stunning option for bridesmaids to wedding guests and, fancy events. She features a sleek and strapless folded neckline with non-slip grip lining, a lightly padded bust, and a mermaid silhouette with a skin-flaunting high front slit along the floor-length hem. The formal long dress is composed of silky smooth satin fabric with a stretchy knit lining. Complete the look with a sleek clutch and lace-up heels.

Fit & Features

• Strapless folded neckline, non-slip grip lining
• Lightly padded bust
• Back zipper and hook-eye closure
• Mermaid silhouette, high front slit, floor-length hem
• Silky satin, stretchy knit lining
• Bra optional
• Runs true to size

Special Occasion

Give everyone something to talk about when they catch sight of you in the Leanne formal dress to bring radiance to dinner parties and ceremonies! She stuns in her sleeveless V-neckline, adjustable spaghetti straps, and a surplice bodice with a pleated side seam to accentuate your curves. Her form-hugging fit at the hips leads to the asymmetrical wrap long hem with a sultry front slit. The formal dress is composed of a glittery lace mesh fabric with a knit lining and minimal stretch. Style with hoop fringe earrings and heels to complete your dressy look!

Fit & Features

• Sleeveless V-neckline, adjustable spaghetti straps
• Hidden back zipper and hook-eye closure
• Surplice bodice, pleated side seam
• Form-hugging fit at the hips, front slit, asymmetrical wrap long hem
• Glitter lace mesh fabric, knit lining, minimal stretch
• Strapless or sticky bra recommended
  
• Runs true to size

Special Occasion

Bring the dazzling energy to your next glamorous soiree in the stunning Maleah twist-front glitter knit mermaid dress! Designed with a glitzy glitter knit fabric offering plenty of stretch, this formal dress will gleam and glimmer all night long. She is shaped with a sleeveless sweetheart neckline with a ruched twist-front design and spaghetti straps. She features a matching twist-back design followed by a lower back cutout to add some allure. Her floor-length sultry mermaid silhouette will showcase your gorgeous curves. Complete the look with rhinestone fringe earrings and strappy stilettos!

Fit & Features

• Stretchy glitter knit fabric lined with stretchy knit
• Sleeveless sweetheart neckline, ruched twist-front
• Spaghetti straps
• Twist-back, lower back cutout
• Mermaid fit
• Sticky bra recommended
• Runs true to size

Special Occasion 

Memorable moments call for the spectacular Leni rhinestone formal dress as your evening wear for galas or black tie celebrations! The rhinestone embellished pattern enhances your curves on airy mesh fabric and adds a touch of luxury and sophistication to your formal attire. Her V-neckline and spaghetti straps accentuate your neck and shoulders, while the mermaid silhouette and floor-length hem create a stunning hourglass figure. Compliment your look with earrings and heels!

Fit & Features

• Rhinestone embellished pattern, mesh fabric, stretchy knit lining
• Adjustable spaghetti straps
• Back zipper and hook-eye closure
• Mermaid silhouette
• Sticky bra or pasties recommended
• Runs true to size

Special Occasion

Exude gorgeous glamour in the Emmeline glitter woven A-line formal dress at prom, galas, or black-tie affairs! Crafted from a glistening glitter woven fabric, this formal long dress will serve major regal energy. Her fitted bodice is shaped with a sleeveless sweetheart neckline with a chic cowl-draped overlay, padded bra cups for support, and adjustable spaghetti straps you can customize to find your perfect fit. The dual sheer mesh inserts at the waist add a touch of allure to the elegant look. Her high waist flows out to a floor-sweeping A-line silhouette accented with a faux wrap-front design creating a high-cut slit to show some leg. She features side pockets below the waist so you can keep your lip gloss on hand! Complete your enchanting look with sparkling rhinestone earrings and metallic heels.

Fit & Features

• Glitter woven fabric line with stretchy knit
• Sleeveless sweetheart neckline with cowl overlay
• Padded bra cups
• Adjustable spaghetti straps, back zipper and hook-eye closure
• Dual sheer mesh waist inserts, high waist seam
• Side pockets, flowy A-line fit with faux wrap-front, high slit
• Runs true to size

Special Occasion

Make a grand entrance in a formal dress that radiates elegance! Jaxine features a sleeveless sweetheart neckline with adjustable spaghetti straps and a corset bodice with piping accents. Her slim-fit bodice leads to a sweeping A-line silhouette with a daring high side slit. She is composed of a smooth satin fabric that offers a relaxed fit with minimal stretch. Complete look with rhinestone heels.

Fit & Features

• Sleeveless sweetheart neckline, adjustable spaghetti straps
• Structured and padded bust, no bra required
• Corset bodice, contrast piping, flexible boning
• Back zipper, hook and eye closure
• High waist seam, A-line silhouette, high side slit
• Satin fabric
• Flowy fit, minimal stretch
• Runs true to size

Special Occasion

Let your arrival be known in our luxe Ksenia! Her satin sheen will light up any room and her thigh-high slit adds a flirty little touch. 

Fits & Features

• Bungee Straps
• Cowl Neckline I Square Back 
• Floor-Length Silhouette
• Ruching & Drawstring Detail Lead To Thigh-High Slit
• Stretch Satin Fabric I Fully Lined 
• Curve Hugging Fit I Plenty Of Stretch 
• Zipper Not Featured 

Brown: Model is 5'9" with a 32" bust, 24" waist and 34" hips. She is wearing a size small.

Rust: Model is 5'3" with a 32" bust, 22.5" waist and 34" hips. She is wearing a size small.

Special Occasion products cannot be returned to any retail locations.

Special Occasion

Elevate the night in the Sarah sequin formal dress that brings sultry shine to balls, banquets, and prom! Show off the stunning one-shoulder neckline and adjustable spaghetti strap for a custom fit, while the padded bra cups provide support. The mermaid silhouette and sequin pattern add eye-catching flair, while the floor-length hem creates a dramatic entrance. Complete the look with luxe earrings and block heels.

Fit & Features

• Sequin scroll pattern, mesh fabric lined with stretchy knit
• Padded bra cups
• Adjustable spaghetti strap
• Back zipper and hook-eye closure
• Mermaid silhouette
• Runs true to size

Special Occasion

Sultry and stunning, the Haven sequin formal dress is a chic choice for your next dressy event! She features a sleeveless V-neckline with a twist-front design, a built-in padded bust that eliminates the need for a bra, spaghetti straps, a bold front cutout at the waist, a floor-length, slim-fit silhouette, and a thigh-high front slit to show off some leg. The sequin embroidered mesh fabric includes a knit lining. Style this dress with rhinestone statement earrings.

Fit & Features

• Sleeveless twist V-neckline, bungee spaghetti straps
• Built-in padded bust, no bra required
• Front cutout at the waist
• Low-cut back design, zipper closure
• Floor-length hem, slim-fit silhouette, high front slit
• All-over sequin embroidery, sheer mesh fabric, knit lining, moderate stretch
• Runs true to size

Show up to the function dressed like the goddess you are!

Fits & Features

• Draped Neckline 
• Stretchy Shoulder Straps That Cross At The Back
• Gorgeous, Smooth Metallic Fabric
• Partially Lined 
• Ample Stretch 

Model is 5'7" with a 32" bust, 23" waist and 34.5" hips. She is wearing a size small.

Special Occasion products cannot be returned to any retail locations.

Special Occasion

Breathtakingly romantic, the Everly formal dress will make your grand entrance into school dance or black-tie galas stunning! She features a sleeveless sweetheart neckline, adjustable spaghetti straps, a sheer lace corset bodice with a lined padded bust, flexible boning, and a flattering mermaid silhouette, pleated side seam, and asymmetrical front slit along the floor-length hem. The formal dress is composed of a smooth knit-lined fabric with a moderate stretch. Complete the look with hoop earrings and heels.

Fit & Features

• Sleeveless sweetheart neckline, adjustable spaghetti straps
• Back zipper and hook-eye closure
• Sheer lace corset bodice, lined padded bust, flexible boning
• Mermaid silhouette, asymmetrical front slit, floor-length hem
• Lined smooth knit fabric, moderate stretch
• No bra required
• Runs true to size

Special Occasion

With a glittery fabric and dramatically draped one-shoulder neckline, the Maxine long formal dress combines glamour with goddess vibes! The one-shoulder neckline and curve-hugging slim silhouette accentuate your figure, while the side ruched seam and high front draped slit add a touch of sophistication. Complete the look in stiletto heels and a cuff bracelet for a black tie gala or banquet!

Fit & Features

• Glitter fabric lined with stretchy knit
• Side ruched seam
• High front draped slit
• Curve-hugging, slim silhouette
• Sticky bra or pasties recommended
• Runs true to size

Special Occasion

The prettiest lace shapes the Daphne formal maxi dress for an effortlessly boho-chic bridal or gala look! She features a sleeveless sweetheart neckline, a lightly padded bust, adjustable spaghetti straps, a lace-up back, and a curve-hugging slim silhouette with a sultry high front slit along her floor-length hem. The formal dress is composed of a delicate lace fabric with a stretchy knit lining. Complete the look with dainty earrings and a ring set.

Fit & Features

• Sleeveless sweetheart neckline, padded bust
• Adjustable spaghetti straps
• Back lace-up, zipper and hook-eye closure
• Curve-hugging, slim silhouette, high front slit, floor-length hem
• Lace fabric, stretchy knit lining
• No bra required
• Runs true to size

Special Occasion

Everyone will do a double-take when you walk by in the Arial formal sequin dress perfect for your next fancy event! She features long sleeves, a square neck, and a lace-up open-back with tie closure. Her form-hugging mermaid silhouette leads to the floor-length hem with a high-cut side slit to show some leg! The formal dress is composed of a sequin mesh-lined fabric with minimal stretch. Complete your dressy look with glam earrings and heels.

Fit & Features

• Long sleeves, square neck
• Adhesive bra recommended
• Back zipper and hook-eye closure
• Open-back, lace-up with tie closure
• Form-hugging, mermaid silhouette
• High-cut side slit, long length
• Sequin mesh-lined fabric, minimal stretch, fits true to size

Special Occasion 

Make a glitzy impression in the Trinity formal dress that glows under the spotlight! She features a sleeveless square neckline with a U-shaped wire insert, spaghetti straps, and a form-hugging mermaid silhouette, and a ruched seam with a sexy high-side slit to showcase some skin. The formal dress is composed of a glitter stretch-knit fabric and is partially lined. Complete your dressy look with a rhinestone bracelet and heels.

Fit & Features

• Sleeveless square neckline, spaghetti straps
• U-shaped wire insert
• Bra-friendly design
• Form-hugging, mermaid silhouette
• High side slit
• Glitter stretch-knit fabric, partial lining
• Fits true to size